Teaching Through Storytelling
simple stories that
help people understand complex topics
Tell Me More


Things Lukas speaks about.


Big Data or Small Data; all data tells a story. Through practical examples and live simulations, Lukas helps the audience understand how data can be used to gain valuable insights.


Doing science might seem straightforward, but the devil is in the details. Lukas uses historical narratives to illustrate the numerous practical pitfalls involved in applying the Scientific Method.


Statistics sounds scary, but it doesn't have to be. By explaining statistical concepts through compelling stories and concrete examples, Lukas makes statistics accessible for any audience.


Who is Lukas.

Lukas Vermeer

Scientist & Storyteller

Lukas combines industry experience in online experimentation and Data Science with an academic background in computing science and machine learning.

Highly motivated, quick-witted, eager to learn, coach and teach, and able to think outside of any given box, Lukas has excellent analytical skills, communicative abilities and technical dexterity.

He can unravel the problem, explain the answer and build the solution.

Currently employed by the world's leading accommodation website, Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments.


What people say about Lukas.

  • “fantastic speaker”

    Lukas spoke at an event I organised for a group of 200+ analysts at Google. He was a fantastic speaker; relaxed yet engaging. He hosted a particularly insightful live Q+A session. I've heard unanimously positive feedback from attendees, all of whom were impressed by Lukas's content, style and delivery.

    Colm O'Grada, Google

  • “super quotable”

    His distinct ability to take complex mathematical concepts and break them down into easy-to-understand stories has made Lukas a leader not only in Booking.com but also in the tech world at large. He gets his points across with his own brand of dry humor and no-nonsense logic--wrapped up with some nonsense fun. He is pithy, super quotable, and never fails to ask the right question at the right time.

    Erin Weigel, Booking.com

  • “genuine and infectious enthusiasm”

    There is no question that Lukas is one of the most knowledgable people on the topic of online experiments. Beyond his mastery of the topic, Lukas is a passionate and entertaining speaker who knows how to keep things engaging by varying his pace, interacting with the audience and projecting his genuine and infectious enthusiasm for the topic.

    Ben Dressler, Spotify

  • “knows his stuff”

    Lukas is a fearless and charming speaker who really knows his stuff. He's not afraid to be controversial, and will keep the audience entertained while delivering unconventional insights.

    Peep Laja, ConversionXL

  • “professional approach”

    I've invited Lukas to speak at Marketing Festival 2016 in Ostrava. I really value his professional approach, reliability and in-depth knowledge of his subject matter – overall, I'm really grateful for having had the opportunity to work with Lukas.

    Jindrich Faborsky, Marketing Festival

  • “great session about data science”

    Lukas is one of the few people that can deliver a great session about data science that doesn't require attendees to have a PhD. I highly recommend Lukas when you are looking for an expert speaker who does not only have the knowledge and experience dealing with data in the real world, but is also able to convey his lessons learned to the audience.

    Bram Smeets, GOTO Conference


Watch Lukas speak.