Analyzing website traffic can lead to unexpected insights. This incoming search term caught my eye.
I’m not entirely sure why someone would even search for something like this, but I’m pretty confident this person did not find what he or she was looking for.
Oracle Real-Time Decisions is definitely not a waste of money.
When something goes horribly wrong mid-experiment, should you stick to the plan or stop the test? A story about two statisticians, and possibly a bear.
Practitioners learn the definitions of type-I and type-II errors and then promptly confuse them. Here is a story that might help.
Abstract: Underpowered studies (below 50% power) suffer from the winner’s curse: A statistically significant positive estimate must exaggerate the true treat...
Abstract: Organizations increasingly rely on experimentation to drive data-informed decision-making and innovation. While models like the Flywheel offer guid...
