At first, the term Business Intelligence (abbr. BI) had me a bit confused. Contrary to my initial interpretation, BI does not concern the mental acuity of corporations or their employees.

Business, as in ‘From that moment on I had a much better idea as to how I should go about my business.

Intelligence, as in ‘Feudal Japan often used ninja to gather intelligence.

Rather than ‘Corporate IQ’ Business Intelligence should thus be interpreted more like ‘Decision Information’.

We are not trying to make business people smart. We are simply working to give business people the information they need to make informed decisions.

We are Corporate Ninjas.

[Disclaimer: I have no intention of implying that BI specialists or business people lack mental skills, but simply trying to explain how I think the term BI should be interpreted; and consequently what my focus as a consultant should be.]